MARKETING APPROACH

Marketing Plans: Drake knows that a proper marketing plan is fundamental to any business that hopes to grow its market, and our professionals can help you assemble both operational (short-term) and strategic (medium-term) plans. Your marketing plan should tell you where you stand relative to your competition and how you can differentiate yourself. It creates a strategic objective, helps you focus on your core strengths, weaknesses and competitive advantage, and gives you a roadmap to follow along the way. Most of all, it demystifies the marketing process, and that alone makes the pain of assembling a marketing plan worthwhile. Drake Creative can also help you write your business plan.

Market Analyses: Detailed analyses of industry trends and data are critical to making decisions about your company, but do you have time to do this when you are focused on running your company? Drake can help you determine your position in the marketplace as well as highlight opportunities for growth. Drake also performs sector studies for start-up businesses.

White Papers: Drake can produce field-specific research and analysis for the purpose of promoting your company's areas of expertise, assembled for distribution by Drake design professionals.

Publications Content: Drake can ghost write copy for companies and individuals in search of clean and clear editorial for the purpose of promoting their areas of expertise.

Copywriting: Drake has extensive experience providing copy for everything from advertising to press releases to product instructions to website content. Drake can provide concise and uniquely appropriate copy for any situation.